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TikTok Grants Users Power to Decrease AI-Generated Videos in Their Feeds

Users will soon have a new feature that allows them to cut down on the quantity of AI-created videos appearing in their streams. This initiative comes as the company disclosed that it currently hosts more than 1 bn content made with AI.

Pilot Phase and Launch

The new functionality is being tested over the next few weeks before a widespread rollout. This shift comes amid a increase in content created by AI, driven by new AI video creators.

The Broader AI Trend

Studies have shown that nearly 10% of the fastest-growing video streams on another major platform only show content made by AI. A large amount of this content is classified as “AI slop”, a term for inferior, bulk-generated content that is often absurd or surreal.

Our research shows that numerous viewers like content created using AI tools, from digital art to science explainers, and we intend to offer the community the power to adjust the amount of that, depending on their own preferences,” commented a platform representative.

AI on the Platform

The service disclosed that there are currently 1.3 billion videos on its app labeled as made with AI. Overall, more than 100 million pieces of content are added to the service every day, making clips made by AI a relatively small part of its overall inventory.

Customizing Your Feed

Users will be in a position to reduce or increase the volume of artificial media they watch by using the content preference feature in the platform and selecting the AI content topic. Further subjects that can already be controlled under the tool include current affairs, clothing, cosmetics, and dance.

Platform Guidelines

Its rules mandate content makers to identify lifelike AI-made content, and it bans malicious AI impersonations of well-known individuals or emergencies. Any realistic artificial content that is not labeled can be deleted under its terms of service.

Furthermore, the app will from now on apply an AI-generated tag to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This action is aimed to deter users from attempting to bypass the disclosure requirement.

Educational Initiatives

The platform is furthermore introducing a two million dollar awareness program for specialists and groups to create informative material about responsible artificial intelligence. This project will benefit educational bodies dedicated to training computer science.

Content Safety Approach

TikTok has supported its safety measures, amid discussion over proposals to cut jobs for numerous review team members in the United Kingdom. It is planning to cut 439 jobs in its content moderation team in the UK capital, with worker representatives and internet security professionals expressing worry that staff are being displaced by automated systems.

A company official stated that human moderation would continue to be important, but automated tools can safeguard staff by eliminating the most harmful content ahead of it has to be seen by people. The platform stated a 76% decrease in disturbing and violent content reviewed by content reviewers over the previous year due to the use of its machine learning processes.

It is vital to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to minimize viewing of harmful content as swiftly, which is why a significant AI assistance is proving valuable work at speed.”
Written by

Kevin Long

Elena Visser is an interior designer and sustainability advocate with 8 years of experience creating warm, functional homes.

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