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Toto Wolff Preparing to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to record-breaking success in Formula 1

Toto Wolff is in advanced talks to offload part of his shareholding in the Mercedes F1 outfit.

This transaction values the Mercedes team at £4.6 billion – a record for a Formula 1 squad – after McLaren was appraised at £3.5 billion in an adjustment to ownership structure in September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, plans to divest a stake in the region of five percent.

Wolff, aged 53 will remain as team principal and chief executive officer should the deal proceed.

Shareholder Structure

The other shareholders in the team are Mercedes-Benz and chemicals giant Ineos, who each also own one-third of the enterprise.

A Mercedes spokesperson said: "We will be making no official statement on the matter. The management structure of Mercedes F1 will remain unchanged, and all three partners are fully committed to the ongoing success of Mercedes-Benz in Formula One."

Financial Growth

The deal would represent a significant increase in worth of Mercedes F1 after Ineos bought its share for £208m in 2022.

This surge reflects the expansion in market values of F1 teams recently due to the increasing appeal of Formula 1 globally.

This was also seen in the box-office performance of the Formula 1 film starring Brad Pitt, which debuted in summer 2023 and has grossed over $630 million (£458m) at cinemas worldwide.

The film represents Pitt's most successful movie and the most successful sports film to date.

Present Standings

The Mercedes team are runner-up in the team standings, trailing McLaren, with three Grands Prix remaining in the current championship.

Mercedes' primary racer George Russell has won 2 of the 21 races so far and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a record eight straight constructors' championships and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

Written by

Kevin Long

Elena Visser is an interior designer and sustainability advocate with 8 years of experience creating warm, functional homes.

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